Man with a blue button up shirt assessing written content on his laptop.

How to Write Accessible Content: A 5-Step Introduction

Accessibility is an essential aspect of website design and development, as it ensures that all users, regardless of their abilities, can access and interact with the content on a website. In this blog post, we will focus on five key areas of accessibility: headings, links, color contrast, images, and video.

Headings

Proper use of headings can help users navigate a webpage by providing a clear structure and hierarchy of content. Headings should be used in a logical order, with the main heading (H1) indicating the overall topic of the page, and subsequent headings (H2, H3, etc.) providing more specific information. Additionally, headings should be descriptive and accurately reflect the content that follows.

Links

Links should be clearly distinguished from the surrounding text, and their purpose should be clear. This can be achieved by using underlining or a different color for links, and by providing clear and descriptive link text. Additionally, links that open in a new window or tab should be clearly labeled as such.

Color Contrast

The contrast between text and the background should be sufficient to ensure that text is easily readable, particularly for users with visual impairments. The Web Content Accessibility Guidelines (WCAG) recommends a contrast ratio of at least 4.5:1 for normal text, and 3:1 for large text.

Images

Images should include alternative text (alt text) that describes their content, in order to provide information to users who are unable to see the images, or who are using assistive technology to access the webpage. Additionally, images should be properly sized and optimized for the web in order to reduce load times and improve accessibility for users with slower internet connections.

Video

Videos should include captions or subtitles, in order to provide accessibility for users who are deaf or hard of hearing. Additionally, videos should be properly labeled and include a transcript, in order to provide accessibility for users who are unable to view the video.

Introduction to Accessible Content

In conclusion, accessibility is an essential aspect of website design and development. By focusing on headings, links, color contrast, images, and video, we can ensure that all users, regardless of their abilities, can access and interact with the content on a website.